Privacy Policy

Last updated: January 1, 2026

1. Introduction

JCR AOX Designs ("we," "us," or "our"), doing business as The Grit Lab, respects your privacy. This policy explains what information we collect, how we use it, and your rights.

2. Information We Collect

  • Contact info you submit: name, email address, phone number, gym or team name, city, and order details.
  • SMS opt-in status and message history related to your account.
  • Site usage data like pages viewed, device type, and referring URL, collected via standard web analytics.

3. How We Use Your Information

  • Respond to inquiries and fulfill custom mouthguard orders.
  • Send transactional and account SMS messages you've opted into (order updates, fitting reminders, delivery confirmations).
  • Improve our website and services.
  • Comply with legal obligations.

4. SMS Messaging & Consent

When you check the SMS consent box on our contact forms, you agree to receive text messages from JCR AOX Designs at the number you provide. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help.

We do not share, sell, or rent your mobile phone number or SMS opt-in information to third parties or affiliates for marketing purposes. SMS opt-in data and consent are never shared. We only share phone numbers with our SMS delivery provider (e.g., Twilio) strictly to send the messages you requested.

5. How We Share Information

We share your information only with service providers that help us run the business (such as email, hosting, and SMS delivery vendors), bound by confidentiality obligations. We do not sell your personal information.

6. Data Retention

We keep contact and order records as long as needed to service your account, satisfy legal requirements, and honor your rebuild guarantee. You may request deletion at any time.

7. Your Rights

You may request access to, correction of, or deletion of your personal information by emailing lab@jcraoxdesigns.com. California residents have additional rights under the CCPA/CPRA, including the right to know and delete personal information.

8. Cookies

We use essential cookies to run the site and analytics cookies to understand traffic. You can disable cookies in your browser.

9. Children's Privacy

Our services are not directed to children under 13. If a minor uses our services, a parent or guardian must provide consent on their behalf.

10. Contact

Questions? Email lab@jcraoxdesigns.com or write to JCR AOX Designs, Clovis, California.